99 Percent Hair Studio.

Let’s find out how 99 Percent Hair Studio generated 26% returning customers
on a regular basis

Advocado x 99 Percent Hair Studio

99 Percent Hair Studio

How 99 Percent Hair Studio generated an average of:

+26% returning customers

with Advocado

About 99 Percent Hair Studio.

Established in 2013, 99 Percent Hair Studio transcends the experience of getting a new hairdo to a whole new level. Standing out from their competitors, the company prides themselves for combining both professional expertise and personalised customer service for every customer.

Till date, 99 Percent Hair Studio continues to offer high quality services ranging from haircuts, styling, colouring and scalp treatments. With 3 outlets across Singapore, the dedicated group of professionals continue to strive for excellence and leave every customer walking out with a fresh look and smile on their face.

At a glance, iROO:

Achieved a strong database of 5,700 members
Reduced manual labour through Marketing Automation
Unlocked additional revenue of $200,000 in just 4 months using Advocado’s promotional features

The Challenge

99 Percent Hair Studio is a company that always places the customer first. However, they were managing all their vouchers and visits manually. This was far too time consuming and receptive for human error.
They used to print physical vouchers to distribute to their customers. This resulted in high printing costs and limited reach as they could only distribute flyers to customers who were physically in their stores.

The Solution:

99 Percent Hair Studio came onboard with Advocado to:

Understand customer behaviour with real time data analytics.
Re-market effectively to existing customers and enjoy an increase in returning customers.
Transform physical vouchers to digital vouchers. Now, every customer can easily redeem rewards. No more hassle!
Implement a trackable & measurable loyalty program.

“We started using Advocado during the pandemic and they helped us overcome the distance barrier, which allowed us to interact with our customers and even reached new customers! With Advocado, not only did we reduce the impact that Covid had on us but also surpassed our expectations.

We used to give physical vouchers and did the manual tracking. But with Advocado, all rewards are now digital and automated which saves us a lot of time and reduced printing costs. We want our customers to have a stress-free, enjoyable experience with us. Advocado has helped us stay true to our mission of making customers happy and building more meaningful connections with them.”

-99 Percent Hair Studio Team-

The Results

With Advocado, 99 Percent Hair Studio established a reliable customer loyalty program. This allowed them to enjoy a spike in revenue and customer enrolment despite being in the midst of a pandemic.

With Advocado, 99 Percent Hair Studio brought their marketing initiatives online to reach their customers digitally. Digital vouchers were used to drive sales. They were also able to share rewards directly via their website, WhatsApp, SMS and Email. Through this, they were able to re-marketing to existing customers who may not have visited for a while.

Overall, they’ve enjoyed a consistent net flow of income throughout the pandemic.