According to a study by Media Dynamics, an average adult who is exposed to thousands of brands in the market, engages with only 12 brands at a time. If you want to be one of the brand that your target customer engages with, you need to worry about your engaging your customers today!
Amongst the hundreds of benefits that a good customer engagement strategy can bring for your business, we emphasise on the top 2, for this article:
1. Consumer engagement creates stronger connections and loyalty with your customers. The more you engage with your customers, the more you give them the opportunity to know who you are, and connect with your brand. This increases your brand recall, and the likelihood of purchasing again.
2. Consumer engagement helps build a strong brand mindshare. When your brand consistently engages with your customers, it helps to establish your brand’s image in your customers’ mind. This is called building your brand’s mindshare – which is extremely important for any business.
3. Consumer engagement provides more chances to upsell and cross-sell. With a robust customer engagement strategy in place, you will better understand the specific need of a customer that allows you to personalise and recommend products and services. This provides increased value to your customers, and in turn, a better customer lifetime value (CLV) and revenue to your business.