Singapore is a country with expensive labor. For most SMEs, it doesn’t make sense to hire employees for collecting customer’s data and manually sending them offers and notifications. Its not only very time consuming, but is also prone to human errors.
A marketing automation tool is will help you organise your data and schedule communications with your customers. You can also segment your customers into groups and send them the most relevant information.
Example: A beauty salon wants to promote their new & expensive anti-aging treatment for women. With a right tool, they can select all the women who falls in the age group 30-45 years and have spent atleast $1,000 in last 6 months on anti-aging treatments. With such smart targeting, the beauty salon with have a very high chance to get high turnout from the campaign.
Check out Advocado’s smart Loyalty-CRM for more information on Marketing Automation and Customer segmentation.