75% people say they want to receive an offer via SMS.
Most people respond to an SMS within 90 seconds.
Hence, the SMS definitely has higher open rates, deliverability as well as click-thru rate as compared to most other mediums of communications available. They are direct and precise. For SME’s, SMS is the best channel to inform their customers about the attractive offers.
Let’s talk ROI
As a marketer, it is essential to get the maximum return on investment (ROI) on every marketing campaign you run; however, there are various avenues available, and most times, it can prove difficult to identify the right medium for your campaign. This is where SMS marketing and email marketing come in. One of the best ways of engaging your customers is simply by reaching out to them through SMS and emails. Now while they are both excellent marketing strategies, studies and statistic has shown that SMS marketing is a more suitable marketing campaign than email- marketing.
It is essential to understand that this article is not aimed at debunking email marketing but rather showing you which of the marketing strategies provides more benefit and is better suited for engaging your customers, which is, in this case, SMS marketing. Based on research, SMS open rates are at an estimated 98% as opposed to that of emails, which are just 20%, and based on this same research it also shows that it takes a person 90 seconds to respond to a text and 90 minutes to respond to an email.
To be practical, use yourself as an example; it will be very untrue to say that you open or read every email sent to you. 65% of marketers are of the opinion that SMS marketing is a more efficient marketing method for them, while 75% of people have also stated that they will prefer to receive an offer via SMS, which proves why SMS marketing is generally a much-preferred option.